With Information Marketing components you will combine time-tested information marketing tactics with advanced marketing technology for an inexpensive strategy to effectively establish name recognition, enhance credibility and improve visibility.
Information Marketing is about turning standard company content into valuable marketing capital with the goal of driving prospects to your website for information. It allows you to be creative about your business using new technology tools without spending large amounts of money.
Are you using valuable Content Marketing about your Company, Products and/or Services to inform, educate and engage your prospects?
Using engaging, educational blog articles, press releases, podcasts, videos, and other forms of Information Marketing, you can provide your prospects with the content they need to begin making a purchasing decision. Content provided in these formats yields a steady stream of laser-targeted traffic to your website.
The top search engines value information-packed content on websites, and will send interested prospects your way because your site offers the information they’re looking for.
Summary of Content Marketing Components
Loyalty and brand recognition are certain outgrowths of an effective Blogging campaign. Search engines, prospects, and devoted customers alike return to read a regularly-updated, engaging blog.
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Using real world data to give your prospects an idea of how you can help them, case studies provide an example they can follow. From problem to outcome, a well-done case study uses measurable results to build customer confidence.
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eBooks and Special Reports:
Education meets soft-sell in the form of an eBook or Special Report. Originally the domain of large corporations, the eBook and Special Report is one of the most effective ways to present your company as the solution your prospects seek.
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Podcasts are an exciting technology that gives small businesses who are using information marketing a new avenue to explore in order to share information or educate their customers.
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Credibility and publicity at your command, press releases bring your business maximum exposure online and offline. Schedule regular releases for your company, and reap rewards no amount of advertising could buy.
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Videos produced in any of the three primary ways increases your visibility, drives potential customers to your site and captures their interest while providing information on your company, products or services.
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Customer Reviews and Reputation Management:
Possibly the most powerful form of marketing; word-of-mouth marketing. Customer Reviews and Reputation Management allow your satisfied customers to speak to your prospects about what matters most – results.
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