Social Media Marketing

Social Media Marketing

Because People Do Business with People They Know, Like, and Trust, Social Media Marketing is both the simplest way to attract new business and the hardest marketing tactic to handle in-house.

Atlanta Social Media Marketing grows your customer base by connecting with people through popular social media sites like Facebook, Twitter, LinkedIn, and Pinterest. Whether your business serves consumers or other businesses, one fact is certain – you’re still serving people… and people use social media.

They might pop onto Facebook to catch up with friends and family, but they also tend to check on companies they’re considering doing business with. If your business isn’t active on social media, your absence sends up red flags with many potential customers.

But your social media presence isn’t just about customer acquisition. Social media is increasingly becoming the mode customers want to use to ask questions, provide feedback, and get help when they need it. Just having a social media profile for your business isn’t enough – you’ve got to use your presence to provide your customers with the kind of service they’re expecting.

What Is Social Media Marketing?

Social Media success means creating content that catches attention, gives useful, entertaining, and helpful information, and persuades friends and followers to spread the word and expand your reach. It’s the best way to get electronic word of mouth.

When your social media marketing efforts are effective, your message can spread quickly from one person to another. As that happens the message gains power, since it spreads from friend to friend instead of from a company or an advertiser. This type of marketing is considered especially powerful since it generates natural interest and loyalty to your company.

The way it works is pretty straightforward. Want an example?

Let’s say your friend on Facebook reads an interesting post about a more effective way to shave. Maybe the post talks about several different shaving products, with one seeming to make the most sense. Your friend decides to try the product and is happy with the results, so he shares his findings and “Likes” the post. Next thing you know, another friend sees the post and decides to try the product, since he trusts his friend. He also says and does something favorable on Facebook regarding the product. Before long, word is spreading all over social media about this hot new shaving product.

Why Is Social Media Marketing Important to Your Business?

According to Hubspot, 92 percent of market managers said social media marketing was significant for the health of their business, and 80 percent said their social media marketing strategies increased traffic to their sites. In fact, Social Media Examiner claims 97 percent of marketing managers are involved with social media.

These numbers serve to highlight the massive potential that social media marketing provides for increasing your company’s sales. Here are just some of the ways social media marketing can help your company:

Increase your brand recognition.

Any chance you get to push out good content and increase your profile is a valuable opportunity. Social media marketing is simply a new method to expose your company’s content and brand. This will make it easier for new customers to discover you, and will strengthen your ties to existing customers.

Improve your brand loyalty.

Recent studies have found that companies who engage on social media have a higher customer loyalty. In fact, those same studies have shown that 53 percent of people who follow companies on social media are more loyal to those companies.

If you think about it, retaining the customers you have already earned might be the most important job your social media accounts perform. By interacting with them on social media, you’ll keep your brand on your customers’ radar, encourage them to come back for more, and make it easy for them to share your products and services with their contacts as well.

Enjoy higher conversion rates.

Studies show that companies using social media marketing get higher conversion rates. The thinking is that companies seem more human when they interact on social media. This makes sense if you think about it. Companies can act like people on social media, which is essential because people want to interface with other people, not with businesses.

Build greater brand influence.

The more people that are talking about you on social media, the more influence your company will have in the minds of users. Don’t forget, you can interact with important heavyweights on Twitter, which will cause your influence to go through the roof.

Generate more website traffic.

Every time you add a social media site you add a new path back to your website. The more compelling content you have on those sites, the more inbound traffic will result. The more visitors to you get on your website means more opportunities to make customers.

Some of the most effective lead generation tactics now involve paid advertising on social media sites. Paid traffic from social sites is typically far more affordable than paid ads on Google – and you can pinpoint your target audience in ways that may amaze you.

Increase search engine rankings.

Because the big companies almost all use social media, Google and other search engines calculate rankings based to some degree on social media presence. Appearing on social media tells search engines that your company is genuine, believable, and responsible. Meaning if you want to rank with specific keywords, a robust social media profile is critical.

It’s Time to Get Moving, and Get Social

The fact is, your competitors are probably already using social media, or they are about to. Meaning you are losing business that you don’t need to lose. The sooner you get involved with social media the sooner you can start getting the benefits.

We Can Help – Because Social Media Marketing Is Not As Easy As It Looks

Our Social Media Marketing program can help your company gain prominence in social media, resulting in more new customers coming through your front door. How do we do that? By leveraging social media sites to spread the good word about your company, generating a steady flow of word-of-mouth customers.

The tricky part of Social Media Marketing is that doing it correctly requires considerable resources – time and effort that you should be investing in other areas of your business. Plus, it’s a task that never lets up – not even for holidays, and certainly not when your business gets busy.

If you’d like to take Social Media Marketing off of your plate – and get it done better than ever before, without having to write a single post, tweet, or update, it’s time to contact us for help. Just call us or send your message online.

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