Marketing eBooks by Ray L. Perry | MarketBlazer
“Building a Renewable Referrals Strategy”
So You’re Looking to Generate More Leads for Your Business? That’s fantastic, one sign of having some healthy marketing goals.
You’ve figured out that if you can get your message out to more prospects, you’ll make more sales, and ultimately enjoy higher profits. The Thing Is; you’ll only ever encounter three kinds of business leads: Hot,
Cold, and Warm. The hot ones, we’re not even going to talk about. You’ve got them covered, a slam dunk, yours to lose. You might already be shivering at the prospect of those cold leads, because you know exactly who they are. They’re total strangers. They know nothing about your business, nothing about what you sell, and have no idea how badly they need you.
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