Text Message Marketing Reaches Customers Quickly to Build Your Business

Text message marketing allows you to put the word out immediately, effortlessly and efficiently, connecting your business with prospects and customers.

It might seem like text messaging has been left out of the marketing game. After all, isn’t it just a medium to communicate with friends? Not your customers and prospects, right? Wrong. Text messaging is one of the most powerful marketing tools you can employ, so don’t wait any longer to get started using it. Don’t believe us? Read on.

Instant Marketing that Gets Results

Here’s a fact: more than 90 percent of text messages are opened, and many are read within 3 minutes. That’s right, your prospects absorb your message through text far more quickly than if you mail or even email them. This means that with a strong text message subscriber list, you can have what basically amounts to instant marketing. In addition to more slow-acting (but still valuable) marketing strategies such as blogging, direct mail or email, you can reach customers immediately, wherever they are, are any time. All you have to do is offer prospects, clients and customers a way to subscribe to your text massages, and boom! You’ve got another list to market to.

SMS and MMS

So how does this work, exactly? SMS stands for Short Message Service, but most people refer to it as “text messaging.” The service allows you to send a 160-character message from your device to another device, or to a group of devices, such as the ones on your subscriber list. Messages longer than 160 characters are traditionally broken up into several parts, though some phones now combine them. Almost all cell phones on the market today support SMS, and most even support the newer MMS, which stands for Multimedia Message Service, and allows you to send images, video and other forms of more complex media.

The Benefits of Text Message Marketing

First, text blasts can serve a huge number of purposes; you don’t have to use them for purely promotional reasons. If your product has just been updated, you could let existing customers know so they can upgrade to the newest version. Or let’s say you’re offering free in-house consultations, tune-ups, how-tos, or even just hors d’oeuvres, that’s something you probably want to let people know about. Have you put up a new video series online, or launched a new blog, or started a sister business to your current operation? These are all tidbits of info you can communicate in short blasts that can seriously increase your user engagement.

No matter what line of work you’re in, text message marketing is always useful. Nonprofit group or campus organization wanting to reach all members or students at the same time? Text messaging. Church or workplace extracurricular group? Text messaging. B2B or B2C? Text messaging. You get the picture.

Your Next Text Campaign

If you’re unsure whether text message marketing is really for you, consider completing the Free Business Marketing Audit with MarketBlazer, a $500 value we’re offering at no charge. Why? Because we believe strongly that before you can plan your marketing tactics, you need a good strategy. We’d like to help you find that strategy by assessing how your marketing plan currently functions. Once we know, we can make recommendations such as text message marketing or other types of mobile marketing that might kick things up a notch. If you’re ready to increase profits, call 770-893-2443 or email us through the Contact page.