Video Marketing

If you think video marketing is only for the pros, think again: This novel, inventive and extremely approachable medium is for all businesses, large and small. Video Marketing Puts Your Products and Services On Your Prospects’ Minds. If you think video marketing is only for the pros, think again: This novel, inventive and extremely approachable medium is for all businesses, large and small.

When you hear the term “video marketing,” what do you think of? Chances are you assume we’re talking about video ads, and you immediately wonder where you could run such a campaign. Actually, video marketing is something a bit different … and something you should absolutely be doing to boost your biz.

Marketing Through Video? Really?

You’d better believe it. Have you ever seen a television commercial? Of course you have, and when you get right down to it, a TV spot is just marketing through video. If you think you could never accomplish the same goals without a whole marketing team and a fancy studio setup and so on, good news: You’re wrong. You can. The difference between you and Miller Lite, though, is that instead of paying big bucks for downright promotional content, you can spend much less for content that is useful, helpful and consumers will want to watch in the online space.

Video marketing is actually one of the most effective types of information marketing, because it gives customers easy, actionable, useful advice in digestible chunks without requiring a lot of time or investment on their part. You can’t afford to miss out.

Why Should I Use Video Marketing?

If its importance as an information marketing tactic didn’t convince you, maybe this will: a video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research. Think about how much time, money and effort you could save creating a short video rather than writing 3,600 standard pages of web copy. With stakes like that, you can’t afford not to use it. Plus, video is far less “optional” than text… whereas readers can choose to scroll or skim, a video goes at its own pace, making it far more likely a viewer will receive the content (i.e. the usefulness of your product or service).

How Do I Even Do It?

Like any other marketing tactic, launching a video marketing campaign might require some serious effort on the front end (like pretty much everything worth doing), but once you choose a direction and get filming, you’ll find that creating additional content via online video isn’t much harder than writing a new blog post.

First, you’ll start by identifying your core message or idea. Do you want to teach customers to use your products, offer how-to videos that convince your audience to utilize your services, convey a lifestyle benefit if they sign up for your email list? Choose your message, then create segmented content that builds on itself. After that, filming, uploading and promoting videos is easy, as long as you have professional help.

Video Marketing Puts Your Products and Services On Your Prospects’ Minds

If you’ve never used video before, it likely sounds like an overwhelming process, but we’re here to assure you it isn’t. Once you kick off your video campaign, you’ll realize it’s simple, effective and easily replicable. If you’re ready to learn how video marketing can take your business to the next level, ask MarketBlazer today.

Getting Started with Video Marketing

We’re ready, willing and able to help you craft the perfect video marketing campaign to introduce prospects to your products and services, give them great ideas on using your awesome offerings, and help launch a larger brand presence than you ever thought possible. Call 770-893-2443 or email us to set up an appointment and find out more.