Case Studies – Marketing Services Atlanta

Case Studies employ real world data from a unique customer to provide reliable proof of the quality and value of a company’s products or services. The use of Case Studies to prove the efficacy of a product or service is priceless to marketing any small business.

Now, more than ever, purchasing decisions are weighed very carefully and companies want to make sure they use their resources wisely on proven, solid investments. A well-done Case Study will help customers see exactly what they are considering investing in and how it has reaped profitability increases for other businesses and how it can benefit them.

Case Studies: Proof Positive of Value

A complete Case Study will include a variety of information on one customer’s use of a product or service. It should start with a thorough description of the problem the company was facing that prompted the purchase. The next part of the Case Study should follow the implementation process and its use for a period of time. At least a month is recommended though more is better. The Case Study should include quantifiable results that came directly from the use of your company’s product or service. Measurements that show true results are what you need to prove the worth of what you are selling. Finally, include a summary of how the investment has improved the business at the center of the Case Study.

Any company looking to use Case Studies as a part of their information marketing plan needs to know where to publish them. You can publish a real time Case Study on a blog or even on a video blog. Completed Case Studies can have their own page on your website.

You can also offer free reports containing Case Studies to interested buyers. In addition, trade journals are an excellent place to submit Case Studies. Such journals are constantly looking for reporting that contains quantifiable information that is relevant to the industry they serve.

Case Studies are particularly important with small business that sell complicated, highly competitive or technical products. They are a very useful tool as often it is quite easy to see measurable results such as profitability increases, higher sales volume and less loss following the use of a new product or service. Such results are real life proof of what your company can do. They speak much louder than any brochure or flyer ever could. Case Studies can provide the catalyst that will make your clients choose you over the competitor.