Marketing Activity Planner
Whether you are just launching a new business or planning for the continued success of a long-time company, you can focus your marketing efforts with the help of a Marketing Activity Planner.
A Marketing Activity Planner is just one component of a general marketing plan, which outlines how you will persuade your prospects to buy your product or service. A marketing plan allows you to establish the strategies you will use to market and promote your company’s product, while a Marketing Activity Planner helps to prioritize those activities to build a balanced marketing timeline.
Preparation of a Marketing Activity Planner is best done at the start of the financial year, in conjunction with the start of the annual marketing plan. This timing allows you to stay in line with the year’s marketing budget as you plan for activities and events. If you need to create a Marketing Activity Planner at another time during the year, however, or revise a current plan to accommodate changes within or without your company, this can be done as well.
Marketing Activity Planner: Prioritize and Execute
Start by establishing a marketing calendar to automate planning and preparation as you look for ways to market and increase your business’s sales. Consider posting a large-format calendar on the wall of the office as a visible way to keep your marketing team on track. Keeping in mind your budget constraints, you can then connect dates on the calendar with specific marketing strategies. Use the Marketing Activity Planner to detail the exact steps you will take to realize the completion of each respective strategy.
Following are some key marketing tactics you can implement in your small business marketing efforts.
- Web Design or Redesign
- Search Engine Optimization
- Email Campaigns
- Direct Mail
- Pay-Per-Click ads
- Article Marketing
- Case Studies
- Press Releases
- Brochures and other Printed Materials
- Special Offers and Promotions
- Charity Sponsorships and Events
Of course you will not be able to implement all of these strategies, but careful planning will allow you to use more of them to increase interest and grow sales. With practice and hard work, you can master the art of translating marketing strategies into an effective Marketing Activity Planner.