SEO is not dead; it’s just a shape-shifter - MarketBlazer | Small Business Marketing | Atlanta, GA

SEO is not dead; it’s just a shape-shifter

For years, web mavens have used time-tested techniques like tagging and link-creating to up their rankings and generate traffic. Now many in the industry are citing these old-school SEO techniques, and in fact SEO, as a dead entity. Writer, Stephen Spencer, ascertains these doomsday talkers are inaccurate. What’s true, he suggests, is that a one-size-fits-all approach to getting found by Google no longer works, that SEO, like a living organism, changes overtime, and thus the way website owners garner page rankings must change too.

Key Takeaways:

  • Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it's still very much alive
  • I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session
  • This sort of cookie-cutter approach to SEO — one that equates SEO to tuning a guitar or to following the steps to a pumpkin pie recipe — rarely works in today’s search landscape.

"This sort of cookie-cutter approach to SEO — one that equates SEO to tuning a guitar or to following the steps to a pumpkin pie recipe — rarely works in today’s search landscape."

http://marketingland.com/seo-not-dead-just-shape-shifter-195377?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

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