Today, after discussions with publishers and technology companies around the world, we’re announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.
Key Takeaways:
- Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project, or Accelerated Mobile Pages.
- Google found that 29% of smartphone users will immediately navigate away from a site if it loads too slowly or if they can’t find the information they’re looking for.
- These layout and design changes help AMP content stand out in the crowd to users searching for information, which could drive more clicks and traffic.
“Users are spending more time searching on their mobile devices than on computers all over the world.”
https://blog.hubspot.com/marketing/am-guide-accelerated-mobile-pages
