Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed. Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting.
- The first step in creating a content calendar is to set everything up in a spreadsheet. You can do this with Excel or Google Sheets.
- The next step is to do a Google search to find out what events are happening in your industry so you can add them to your calendar.
- In your empty calendar template, enter the events into the particular days, weeks, or months when they’ll happen.
“Take into consideration what your audience wants to see, how you can educate or entertain them, and what products and services you want to promote.”