An integral part of the sales process is getting to know your prospects and establishing relationships—and it turns out that social media can help you accomplish this quickly and easily. “Social media allows salespeople to see what prospects are saying about their brand and competitors,” says Janet Fouts, a social media coach and chief executive of Tatu Digital Media, an online marketing agency. “You can really get to know his or her needs through social listening. It’s a great way to research a market and initiate conversation leading to a sale.”
Key Takeaways:
- With higher retention and engagement rates, these apps have quickly become the go-to choices for customers who want to connect more directly with businesses.
- Social media is a goldmine for listening to and participating in customer conversations.
- Brand listening is the art of deriving valuable insights by observing, compiling, and analyzing conversations about your brand, industry, and competitors.
“these apps have quickly become the go-to choices for customers who want to connect more directly with businesses.Social media is a goldmine for listening to and participating in customer conversations. However, the constant onslaught makes it difficult to identify the information that really matters.”
http://www.socialmediaexaminer.com/7-tips-for-improving-online-sales-using-social-media/
