How to Use Twitter Analytics to Improve Your Marketing

Are you overwhelmed by the amount of analytic data found on social media platforms? Want to know which metrics to follow? Knowing what to measure and how to apply the data makes it easier to modify your marketing for better reach, engagement, and visibility. Like any data set, social analytics have their share of vanity metrics that provide very little value. Paying attention to these vanity metrics can distract you from watching the metrics that help you take action and make decisions.

Key Takeaways:

“Looking at your Twitter metrics will help you make more informed decisions about your Twitter marketing efforts.”