Today, a small business’s approach to ranking well in Google might resemble a roller coaster ride. As Google continually updates its algorithms (e.g., Penguin and Panda), you might be left wondering how to keep up with the twists and turns. However, by following a few guidelines, you can boost your business’s rank in Google search results and make it easier for new and existing customers to find you online and connect to make a purchase.
Key Takeaways:
- All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.
- The presence of the Google Maps data in mobile searches makes this element increasingly important for most local businesses.
- You really can’t even dream about showing up for local searches unless you claim and Optimize Your Google My Business page first.
“All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.”
