Email marketing is one of the original forms of marketing brought about by the heightened technology available to the world today. Many years’ later, email marketing is still around, used by many companies. But is it still all that it is cracked up to be or have the changing times left email marketing in the dark?
Key Takeaways:
- It’s clear that solid email strategies underpin successful content marketing efforts, but you can’t just send a weekly newsletter to your entire list and expect great results.
- Providing an email message that resonates with a subscriber increases the likelihood that the recipient will do something with that content such as sharing it or taking another specific action.
- It’s time to embrace behavior-based automation triggers with your email distribution.
“Email and content are long-time buds. Subscribers are central to building a successful business. There’s no better content distribution channel than email.”
http://contentmarketinginstitute.com/2016/10/email-marketing-experts/
