Well honestly to me facebook is almost if not the number on source and revenue for a variety of things. Prime examples are a great way to buy or sell items which bring up the next topic practically a free sell. Funnel or unlimited traffic source so intergrading this system with the on in the article seems to drive up sells while pay cist to promote stay low.
- Evidence of its impact is clear in channels such as programmatic, which continues to rampage through paid marketing budgets, hoovering up the dollars left and right.
- But you can also take a look at the dominant player in audience data (Facebook) to see the impact this transition has had on its overall revenues and see where much of this spend is happening: mobile.
- But less common is then leveraging that audience data to improve your other digital marketing channels.
"Paying for third-party audience data (via Atlas, say, to integrate Facebook’s audience data with your first-party site data) is a common tactic within programmatic and paid social. But less common is then leveraging that audience data to improve your other digital marketing channels."
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