A CMO’s View: How WP Engine’s content marketing works across the customer journey

Marketing Land from the CMO Zone takes an in-depth look at the WP Engine’s content. Specifically, how this company’s marketing works across the journey for the customer. The company has a content marketing strategy which is shared by Mary Ellen Dugan who is the CMO for the website hosting platform.

Key Takeaways:

• In March of this year, Mary Ellen Dugan joined WP Engine as CMO for the WordPress-focused website hosting platform.
• In her role, Dugan oversees the brand’s global marketing, including brand and product marketing, demand generation and corporate communications.
• “The opportunity for me, coming in and thinking about the marketing strategy, is how do we tell the story of a unique company that is partnering with 50,000 companies out there

“In March of this year, Mary Ellen Dugan joined WP Engine as CMO for the WordPress-focused website hosting platform.”

http://marketingland.com/cmos-view-wp-engines-content-marketing-works-across-customer-journey-195761?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main