9 Genius Examples of Empathetic Content Marketing in Action

Marketing is most effective when you can relate to a customer’s viewpoint. Being empathetic in this way can offer the human aspect that people desire in a brand. Certain companies have excelled at this kind of marketing, LinkedIn does so with relevant eBooks, while Home Depot opts for interesting infographics. The craft store chain Michael’s opts for a blog to promote their product and interact with consumers.

Key Takeaways:

“When you put yourself in your audience’s shoes, it becomes easier to acknowledge their struggles and think critically about the best solutions.”