Marketing is most effective when you can relate to a customer’s viewpoint. Being empathetic in this way can offer the human aspect that people desire in a brand. Certain companies have excelled at this kind of marketing, LinkedIn does so with relevant eBooks, while Home Depot opts for interesting infographics. The craft store chain Michael’s opts for a blog to promote their product and interact with consumers.
- Successful content marketing is about creating a connection between your audience and your brand.
- When you put yourself in your audience’s shoes, it becomes easier to acknowledge their struggles and think critically about the best solutions.
- You see mounds of fresh lemons, tea infusions, and salt swirled together to become the product you know and love. It’s equal parts interesting and educational.
“When you put yourself in your audience’s shoes, it becomes easier to acknowledge their struggles and think critically about the best solutions.”