Marketing eBooks by Duct Tape Marketing

DTM 7 Steps to Marketing Success eBook

While this may be hard for some business owners to come to grips with, like those who feel that “marketing is a strange form of creative voodoo thinking,” marketing is not only a system — it may be the most important system in any business.

To understand how to approach marketing for a business, it may be helpful to understand the Duct Tape Marketing System definition of marketing. Marketing is getting someone who has a need for your products and/or services to know, like and trust… Click to Read More.

DTM Marketing Hourglass Customer Experience eBook

Many marketers have been taught the concept of the marketing or sales funnel. The idea being that you bring leads into the top of the large opening in a funnel and push the ones that become customers through the small end. The problem with this approach is all the focus is on the chase. 

At Duct Tape Marketing we happen to think that real payoff in marketing comes from expanding and focusing your thinking on how to turn a lead into a real advocate for your business. Long ago… Click to Read More.

DTM Creating the Perfect Marketing Strategy eBook

Every business has a CEO, even yours. Now, you may not ever call yourself that, or when you do, it’s only in the theoretical sense, but the fact is, every business has a need for the role of a Chief Executive Officer. Every business also needs a VP of Marketing, Finance, 

Operations and all those other boxes you’ll likely find on an org chart. The problem with the very small, even solopreneur, business is that because you’re doing all of these jobs, often concurrently… Click to Read More.

DTM Marketer's Guide to Content Creation eBook

Marketing a business can feel like a “change a minute” exercise in futility at times. Particularly with all the new tools, tactics and buzzwords that come along at an ever increasing pace. Lots of marketing folks are talking about content as a foundational element of marketing 

and they’re right, but what does  that really mean and, perhaps more importantly, how are you going to get all this content created. What content is from a marketing standpoint is pretty simple really. We’re talking about articles… Click to Read More.

“Need Marketing” Training System:

All of the Duct Tape Marketing eBooks discussed above are available in our Free Small Business Marketing Training Website called Need Marketing

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