Free Marketing Resources
Ray's Books
Renewable Referrals
What Could a Powerful Referral Marketing Program Do for Your Business? Have you been wracking your brain trying to figure out how...
Local Lead Generation
How Can Your Small Business Possibly Compete Against the Big Guys? No way can you out-spend your big-name competitors to market...
Do Leadership
Think Thought Leadership Is Just for the Big Guys? They’d sure like you to think so! The truth is, if you’re like most business owners...
Content Marketing for Local Search
Leverage the power of content marketing to take your local business to the next level...
John Jantsch
Author of Duct Tape Marketing and The Referral Engine
Renewable Referrals
What I enjoyed most about this book is the practical approach it takes towards strategic partnering for referrals.
Renewable Referrals takes a systematic approach to referrals and breaks it down into actionable pieces that will repeatedly produce consistent results year after year.
Brian Clark
Author of Duct Tape Marketing and The Referral Engine
The Small Business Owner's Guide to Local Lead Generation
As a small business owner, you don't have a war chest of money to burn on marketing and advertising. What you need is a way to take smarter action that gets the right results. Read this guide to Local Lead Generation and you'll see more leads come in, period.
Eric Enge
CEO of Stone Temple Consulting, Author of The Art of SEO
The Small Business Owner's Guide to Local Lead Generation
Smart small business owners realize that they have significant advantages over their larger, more cumbersome competition. This book will teach you how to fight with the big guys and win.
Jon Ferrara
CEO, Nimble
The Small Business Owner's Guide to Local Lead Generation
This is a great book for small business owners looking to connect with local prospects and customers without spending a lot of time or money. It's written by marketing experts with simple ideas and case studies that will help them grow their businesses!
Kelsey Jones
Executive Editor at Search Engine Journal
The Small Business Owner's Guide to Local Lead Generation
Since I work with a lot of small businesses, I see first hand how big of an impact local search and marketing has. I'd recommend The Small Business Owner's Guide to Local Lead Generation to any small business owners who wants to start developing and implementing the same strategies big companies do to dominate their local market.
Mike McDerment
Co-founder and CEO, FreshBooks
The Small Business Owner's Guide to Local Lead Generation
Growing your small business is hard, and you need to find customers to do it. The Small Business Owner's Guide to Local Lead Generation will help you make that happen.
Dr. Ivan Misner
Ph.D., founder of BNI, and coauthor of the New York Times bestseller, Masters of Networking
The Small Business Owner's Guide to Local Lead Generation
If you're serious about learning powerful tactics to grow your local business, this book is for you. The authors' experience as both Duct Tape Marketing Consultants and BNI members makes them uniquely qualified to explain small business marketing in a way that's easy to understand, even for someone without a background in marketing.
Dan Olson
CEO, UpCity.com
The Small Business Owner's Guide to Local Lead Generation
This is a great resource for any local business that is trying to figure out how they can generate leads and ultimately revenue for thei business. I highly recommend it.
Tony Perez
Co-Founder/CEO at Sucuri, Inc.
The Small Business Owner's Guide to Local Lead Generation
While skeptical when I was first approached to review this book, I was pleasantly surprised by the insight and value The Small Business Owner's Guide to Local Lead Generation book provides. I feel though that the value they are offering extends well beyond just local lead generation and can easily apply to David and Goliath situations in non-local business. What I like most is its emphasis on understanding your users, and the need to apply sweat equity into the process, not chase the latest tactics and trends. I will be sharing this book with my own marketing team, and recommend you do as well. Wading through the mountain of noise on the web is difficult, when you come across practical sound advice, you have to jump on it!
Brian Dean
Founder & CEO Backlinko
Do Leadership
The era of the "Thought Leader" is over. If you want to rapidly grow your audience today, you need to be seen as an action leader. And Do Leadership is a step-by-step guide that will show you how to shift from "Thought Leader" to "Do Leader" in a matter of days. Highly recommended.
Jon Hall
Founder & CEO Grade.us
Do Leadership
If you roll your eyes when you hear the term "thought leader", this book is for you. The authors of Do Leadership present thought leadership in hype-free and pragmatic terms, a hallmark of their Duct Tape Marketing pedigree. And the book exemplifies the principles it espouses: a unique perspective and authentic voice that make us perk up and pay attention. Plus, some parts are laugh-out-loud funny!
Mike Kawula
CEO, Social Quant
Do Leadership
If you want to stand out in a crowded entrepreneurial field as a Small Business Owner and be seens as the most highly valued individual to do business with over your competition, then you want to be recognized as the leader in your niche. So how do you become that magnet, one that attracts business over your competition verse wasting marketing dollars with little or no results? You know, the one that makes your competition jealous and stay up all night dreaming to be more like you? It all start with "Doing" Thought Leadership and this is the book that shows you exactly how to do it, step-by-step and be that business your competitors fantasize of becoming one day.
Michael Port
NY Times, WSJ bestseller of Book Yourself Solid and Steal the Show
Do Leadership
Anything that comes from the Duct Tape Marketing brand is solid gold. And, this book is no different. It's also an important book. Leadership is hard but without real leadership there are no sales, no effective marketing campaigns and no business development that makes a difference. Read this book. Your future depends on it.
Carrie Wilkerson
The Barefoot Executive
Do Leadership
While there are many self-appointed thought leaders among us today, we all know that true thought leadership is spoken through action - Do Leadership will teach you how to lead with insight and heart.
Marketing Guides for Small Businesses
Local SEO
Local SEO (Search Engine Optimization) is a procedure for optimizing your website to help it display more prominently in the local search results pages on Google and the other major search engines...
Google AdWords
Google AdWords is an online advertising platform that sends hyper-targeted ads to potential customers who are searching for products and services like the ones you offer...
Reputation Management
Online Reputation Management is the process of taking control over what someone sees when they Google your name or business. You may think that what your customers post about your business..
Check Out Our Free Learning Center
Check Out Our Customer Reviews
