Press Releases

Press Releases require strict adherence to journalistic guidelines, but can give your business the credibility it desires. Press Releases are very effective ways to generate interest in your company.

Unlike blogs, which can be based on a variety of topics and can be conversational or informational, Press Releases must be based on facts and actual newsworthy information. Submission to online news sources or brick and mortar press is easy to do. However, getting actually published is harder.

Press Releases are written in a different format than other styles of business writing. They are written in a formal manner with only third person pronouns used. There is a specific order to information that should be followed in order to get the best results from a Press Release. The first paragraph must include all the vital information for the release including who, what, where, when, why and how. In the next paragraph, additional details can be added. The third paragraph is typically a quote from someone concerning the news. The Press Release finishes with a summary and information about the company itself and where to get further information. Press Releases are not sales tools.

Press Releases: Giving Your Business Exposure You Just Can’t Buy

Press Releases can be published online and in print. Submitting them to a variety of news outlets is the best way to get maximum exposure. Because good Press Releases provide real news, they are often picked up and used either as the basis of a story or are published as-is. Companies that create keyword-based Press Releases which are submitted to online publishing sites can significantly increase traffic to their website.

If your company wins awards, develops new products, creates a new division, develops a new website or gives back to the community, you have natural fodder for Press Releases. You can also present data from studies relevant to your industry, in the form of a Press Release. You can comment on controversial topics in the news in a news release. If you have something free to offer, a Press Release is a great way to share it.

Any good small business wants to be seen as one of the best in its industry. By wisely using Press Releases to garner positive publicity either online or in print, your firm will quickly become known as one that is cutting-edge. Being the subject of actual news is much more prestigious and credible than any publicity you could buy. Show your buyers that you are newsworthy by putting Press Releases to work for you in your marketing plan.