Podcasts

Podcasts give information marketing new depth and interest, making it even easier to reach elusive prospects, when done correctly. Podcasts are an exciting technology that gives small businesses who are using information marketing a new avenue to explore.

A Podcast is a digital recording that is usually audio, but may also be video. It is downloaded to a computer or other device so it can be accessed offline, giving the Podcast true portability. Most small businesses that use Podcasts produce them in order to share information or educate their customers.

Podcasts are typically made in a series. Once an initial download has been made, subsequent Podcasts in the same series are automatically downloaded for the user to enjoy at will. This is an excellent way to stay in touch with clients and potential clients, provide them with relevant information and market to them in a timely manner.

Podcasts: Valuable Content on the Go

One of the big advantages of using a Podcast is that it reaches a different level of customers. It is more likely to be chosen as a preferred method of information-garnering over other methods by certain people. Those who are very busy, very active, have long commutes or simply don’t like to spend excess time in front of their computer, but need to keep abreast of certain information or even learn new things will opt for the portable convenience of Podcasts. Younger people and those who are aficionados of technology will also be apt to gravitate towards Podcasts.

The small business that is interested in using Podcasts in its marketing plan needs to keep in mind a variety of important tips when it comes to creating Podcasts. It is critical to include a variety of features in your Podcast to keep it interesting. Add in different voices even if it’s just for introductions and the credits. It gives more flavor to your recording. Include interviews where possible to make the podcast more credible. Add music where appropriate, especially at the beginning and end, but be sure it is lively. Make sure the speaker’s personality shows through in the Podcast. While small business customers are not listening to Podcasts for entertainment purposes, they will certainly prefer those that are interesting and are broken up with relevant anecdotes and other information.

For the small business looking to effectively market to existing and potential customers, information marketing is the way to go. However, not everyone will sit and read articles and online newsletters. By opting to create Podcasts, the information you want to share will be made portable. As long as the topic intrigues the potential listener, your Podcast will be on the iPods and computers of those people you want to market to.