Google algorithms where updated in 2016 in ways that were advantageous to savvy online marketers. Some changes were small, but others were very significant and were pounced upon by search marketers.these search algorithms were updated to be sensitive to various factors such as device usage and physical location. The search ranking process has been significantly impacted by these changes and the method of ad placement has been adjusted in a manner that has increased advertising effectiveness.
Read more: The Most Noteworthy Search Algorithm Updates by Google
