If you find yourself in need of relaunching your web site, it is imperative that you do a complete search engine optimization (SEO) audit to make sure that you site is ready from prime time. This should all be done prior to the relaunch. There are a number of tools available from Google and other search engines to help with this task. This blog gives you many tips and pointers to point you in the right direction in performing your SEO audit.
Key Takeaways:
- You should run a SEO audit before the relaunch so you have time to make necessary changes to your website.
- However, when you complete an SEO audit before the website goes live you can save big bucks.
- When you relaunch your website make sure the analytics are set up to flow from your old website into your new one.
“The sole purpose of an SEO audit is to identify the search engine optimization pitfalls of a website before your customers or Google points them out to you.”
http://yfsmagazine.com/2017/03/07/redesigning-your-website-dont-forget-an-seo-audit/