Keyword Difficulty: How to Determine Your Chances of Ranking in Google

Ahrefs offers a tool to help you figure out which keywords are harder or easier to rank for in Google search results pages. Keyword Difficulty can be analyzed in part by looking at what pages already rank for a given keyword, and then considering factors like the quality and relevance of the page’s content, how well the page fulfills the user’s intent in making the search, quality and quantity of links from other sites, and authority over the domain or website.

Key Takeaways:

“Most SEO professionals judge the “ranking difficulty” of a keyword by analyzing the pages that already rank in Google for known factors that correlate with rankings.”

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