Sergey Alakov, a search engine optimization specialist, recently made an interesting discovery in the Google app on his phone. He noticed that his Google searches came up with local results for his search terms. For example, the search “bar” included local results from when the app had last checked Alakov’s location. He posted screenshots of the feature to Twitter to share with the world.
- Influencer marketing can be a powerful brand strategy when you’re looking to build your credibility, your reputation, and honest-to-god belief in the power behind your product.
- Luckily the ROI is now proven to be for-real: Rhythm One, a digital advertising solutions specialist, recently discovered that for every buck spent on an influencer marketing strategy, the average earned media value was $9.60 — or in other words, a 960 percent return on investment.
- Influencer marketing is the way to cut through the clutter of advertising and messaging being shouted into consumer faces, the shutdown of organic reach on social media platforms, and the fact that one in four browsers has an ad blocker working merrily away in the background.
“With an extraordinary 960% ROI, influencer marketing should be a top priority.”