How to Narrow in On Your Brand Message

You should create a brand message because it will help develop your brand’s authority. Consumers trust brands with authority. Your brand’s message is central to everything that you do and stand for. In order to create a brand message, you should focus on three things: what you’re an expert in, what results you can deliver, and what vibe you want to create.

Key Takeaways:

“If people resonate with your message, you can build multiple streams of income around your name.”