You should create a brand message because it will help develop your brand’s authority. Consumers trust brands with authority. Your brand’s message is central to everything that you do and stand for. In order to create a brand message, you should focus on three things: what you’re an expert in, what results you can deliver, and what vibe you want to create.
- Similar to a corporate mission statement, your brand message expands on what you aim to do for your customers or clients. It doesn’t necessarily have to be public.
- When you dial in to your niche, you have a much better chance of standing out and drawing in new business.
- While some brands like to harbor a relaxed atmosphere; others like to maintain a high dose of professionalism. Write down a few buzzwords that you want people to associate with your brand. Keep these in mind when coming up with your brand message and creating regular content.
“If people resonate with your message, you can build multiple streams of income around your name.”