A surefire way to improve customer engagement and generate increased sales is to provide customers localized marketing experiences. The information and strategies provided in this article will help equip ad campaigns and other marketing efforts to deliver a “close to home” message and/or experience. By localizing it’s marketing efforts and strategies in the ways described in this article, companies can target a whole new sect of consumers; those who prefer their products and services be provided by organizations with a brand that is approachable and appears to have meaningful ties to their local community and economy.
Key Takeaways:
- Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and cities.
- Brands must connect with consumers on their playing fields. And that means understanding people’s languages, cultures, and traditions.
- “Localization goes beyond merely having to translate website content, and it connects with consumers on a personal level, builds your brand image in a way that is both accessible and unique. In short, localization is about building trust,”
“Localization enhances the consumer experience and expands your brand reach. It gives your business an opportunity to target a new consumer group.”
https://blog.kissmetrics.com/localize-your-marketing-campaigns/
