Understanding the difference between duplication and syndication is vital to SEO endeavors of all varieties, as well as to anyone who produces content for internet-publication. The step-by-step breakdown of facts related to content syndication provided in this article can help anyone interested in or in need of developing a better understanding of syndication and how it differs from duplication, and also how to utilize syndicate platforms and outlets to optimize your content’s impact with audiences and accessibility/overall reach via search engines.
Key Takeaways:
- Since it initiated the first crackdown on replicated sites, Google has certainly changed the way content is written and presented on the web.
- There are, according to Google, instances where copied content is not malicious. These include forums, store items, linked items, and printer-only versions of website pages.
- Duplicate content is not any content on any other site. After all, if you were to do a Google search right now for a news story, you might find the exact story on several high-profile news sites.
“This is syndicated content. Syndicated content isn’t anything new; in fact, it’s been around for decades. It was something newspapers did long before Google, and the internet, even had a name.”
