Being a plumber may come easily for you, but that doesn’t mean you know much about marketing. Learn how to get started with proven digital marketing strategies for plumbers to boost lead generation and conversions.
Even the best plumbers need effective marketing. It’s a hard truth for some to accept. You can be the best at what you do and still struggle to get leads or lose customers to your competitors. It says nothing about your plumbing skills and a lot about your marketing strategy or lack thereof.
You’ve worked too hard to build your business to lose customers due to ineffective marketing practices. What if you could have a blueprint for digital marketing, especially for plumbers? That’s precisely why we wrote our eBook “Digital Marketing for Plumbers: Proven Strategies and Tactics to Grow Your Plumbing Business.”
The title says it all.
It includes a step-by-step blueprint for our Plumbers Marketing Essentials Program. We designed this program specifically to help plumbers like you overcome the biggest hurdles in digital marketing. It focuses on proven strategies, so you aren’t wasting money on the next shiny marketing tactic. Instead, you can maximize every dollar and minute you spend marketing to get results: more of your ideal paying customers.
The truth is you can be the best plumbing business with the latest, greatest marketing tactics and tricks, but if you don’t have a strategy, it’s tough to get traction. In this easy-to-follow eBook, we outline the 9 drivers of our Plumbers Marketing Essentials Program.
While we can’t go into all the details here, we will break it down for you so you can get a better understanding of where this program can take you in your plumbing business’s marketing efforts. Keep reading to learn more about these 9 crucial components of your strategy.
Marketing Strategy
What is an effective marketing strategy? It’s a three-prong approach:
- Zero in on the customers you really want to serve (your ideal customers).
- Identify why they would be crazy to choose anyone but you (your Unique Selling Proposition).
- Make your marketing message so clear that they could repeat it word-for-word (your compelling content marketing).
That’s it. Sounds simple enough, but few plumbing businesses are doing it. That’s another reason why developing and implementing this strategy can get you phenomenal results.
Conversion Optimized Website
How is your plumbing business website? Does it build trust? There’s a good chance your website is not getting you the results you need to see. It must build trust and guide the customer journey so they are compelled to click through to contact you for services. If it is ugly or hard to navigate, they will click out and visit a competitor instead. You can’t have a bad website and expect to compete against the big guys.
Studies show that you have just 5-8 seconds to grab your prospects and make an excellent first impression. Our eBook shows you exactly what features your website must have to make that happen. From website design to search engine optimization, we lay it all out for you.
Content Marketing Platform
Once you have a strong website in place for your plumbing business, the next line of attack is your content marketing. Content helps you tell your story. It is the first way you show your prospects who you are. Content is the tool that gets someone who has never heard of your business to know, like, and trust you enough to do business with you.
If the idea of creating content makes your brain short-circuit, take heart. It’s not as hard as you may think. We show you which types of content work best and how you can leverage each piece to get maximum results.
Search Engine Optimization (SEO)
You’ve likely heard about SEO; maybe even dabbled in it a little. But it may feel like a foreign language. Still, you simply cannot afford to ignore it. In “Digital Marketing for Plumbers,” we teach you the language of SEO. You don’t need to become an SEO expert; you just need to have a basic understanding of what it is and how it works so you can implement it successfully.
We’ll show you how to use it or how to communicate with experts who can help with this area of your marketing. We also cover on-page and off-page SEO and white hat and black hat SEO, so you can move forward with confidence.
Paid Lead Generation
Paid lead generation, also known as Search Engine Marketing (SEM), is where you use pay-per-click marketing to connect with customers that are looking for your plumbing services. When done correctly, paid lead generation can be incredibly successful, and it works fast. However, throwing money at it without a strategy can be a colossal waste.
In the eBook, we help you understand paid lead generation, so you can make wise investments that lead to paying customers. It’s all about using the power of Google to boost your marketing efforts. We show you how to do SEM better than your competitors, so you win the customers.
Customer Review & Reputation
Managing your customer reviews and online reputation cannot be an afterthought in your marketing plan. Customer reviews influence buyer decisions, strengthen your credibility, and significantly improve your search rankings. Some experts believe customer reviews are more impactful on buyer decisions than any other single factor.
These days, your online reputation is everything. You must take the necessary steps to actively mold and control your online narrative and reputation, or you risk letting others do it for you. In the eBook, we show you how to take a proactive approach to mastering your customer review strategy and business reputation.
Email Marketing
This much-overlooked marketing tool is a way to build trust and nurture customer relationships. Email marketing enables you to connect with and engage your prospects and customers in a way that positions you as a trusted friend and resource in the plumbing industry.
We show you how regularly emailing your list can be one of the most powerful and cost-effective ways to gather information about your prospects and convert them. Then, we walk you through the steps to establish an email marketing program that works.
Social Media Management
A lot of small business owners have a sense of dread and anxiety about social media marketing. You may be thinking, “Why would a plumber need to use social media?” But here’s the thing, despite all the negative aspects that social media brings, it can be incredibly useful in marketing. Social media is all about reaching people and expanding your audience of potential customers.
We show you how to create and leverage social media profiles to reach more of your ideal customers than you ever thought possible. And you can do it all by spending far less than you would on traditional marketing activities.
Referral Marketing & Strategic Alliances
Referrals are the best leads to work with because they are pre-qualified. As a result, they progress through the sales cycle much faster, which means you benefit from a lower cost per customer. We’ll show you where most businesses go wrong with referral marketing and the steps you must take to generate quality referrals.
The other piece of the puzzle we cover here is creating strategic alliances. Embracing key partnerships and collaboration will help you consolidate your brands to boost leads, enhance the customer experience, and make win-win deals.
What’s Next?
At this point, you may be feeling like there’s a lot to do, but the team at MarketBlazer is here to guide you every step of the way. We know you have a business to run first and foremost. That’s why we designed the Plumbers Marketing Essentials Program to be easy to understand and implement. We show you how to build a marketing system that will work for you 24/7 to deliver new leads and customers to your phone and inbox.
Are you ready to take advantage of digital marketing for plumbers that produces real results? Download your free copy of the “Digital Marketing for Plumbers” eBook now to get started with the Plumbers Marketing Essentials Program.
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