7 Easy Ways to Improve Your Retargeting Ad Campaigns

Retargeting is a form of marketing that seeks to turn “window shoppers” into paying customers. It is targeted marketing based on search histories. One step to improving your campaign is being specific about your audience. To be successful you need to match the advertisements with the customer’s intent. Frequency is another key factor. Showing an ad to a customer to many times can evoke a negative reaction towards the advertisement. This has a negative effect on your business.

Key Takeaways:

“While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth is the buying process is extremely complicated. In fact, roughly 98 percent of your website traffic won’t convert into customers upon first visit.”

Read more: https://buffer.com/resources/retargeting