Twitter’s user growth is currently growing. NFL television ratings were down 11% this fall. Since the first Presidential debate in 2016, debate-related Facebook Live videos got 55 million views. Consumers interact with branded Snapchat filters for 20 seconds. To stand out on Snapchat your brand will need strong content. Instagram is a major channel for engaging with millennials.
Key Takeaways:
- There’s no doubt that social media has fundamentally changed the way we do marketing.
- Buying decisions are now determined by everything from the recommendations of celebrities and influencers
- Developing a process for planning, creating, and measuring your social initiatives will be critical to adapting to a shifting landscape in 2017.
“Buying decisions are now determined by everything from the recommendations of celebrities and influencers to the opinions of other customers and the content of disruptors.”
https://blog.percolate.com/2017/01/social-media-marketing-stats-2017/
