Shoppers use an average of 10.4 sources of information to make a purchase decision according to Google. Analyze your own website about who your customers are and why they need your product. Understand what they value. Find out why they will interact with your brand and product. What satisfies them? Merchandising and packaging are increasingly important selling factors.
Key Takeaways:
- understand your customer’s identity, situation, motivation, and outcome
- build a checklist of how customers interact with your brand
- tell the customer’s story and their needs and how you can meet them
“Because so much of customer journey mapping is about understanding customer and business context, always start by performing and gathering your research up front.”
