Market on Periscope to Instantly Connect With Your Target Market
If you own a business, you’ve probably been hearing a whole lot about using Periscope for marketing these days. You might be rolling your eyes and worse at the thought of adding yet another social media marketing task to your list.
Don’t cross Periscope off of your list so quickly! By now it’s clear that social media marketing has become a mandatory part of any complete marketing plan. There are plenty of platforms, strategies, and tactics for connecting with buyers. But until Periscope, there has never been such an efficient online tool that connects businesses with buyers.
What is Periscope?
Periscope is a social media platform that allows users to share live video streams with viewers in real time (and also as a replay). While viewing a live video, or “scope,” users can pose questions to the person broadcasting the video. This interaction between viewer and broadcaster has not been made available on any other social media platform before Periscope. It also makes it extremely easy for business owners to market their products or services directly to their core audience.
What are the Benefits of Periscope Marketing?
Periscope provides marketers with a way to survey their target market in real time. As people tune in, ask questions, and answer the broadcaster’s questions, Periscope becomes a valuable research and development tool. Finding out what people do and don’t like about a product or service – immediately – makes it so easy to tweak products and services and meet people’s demands right away.
Periscope also makes it easy to develop a personal connection with your target audience. Building that relationship on social media has become ever more important, but live video streams and Q & A sessions streamlines the process in ways not previously imagined.
How Does Periscope Work for Local Marketing?
You just need a few easy things to get started with Periscope; chances are that you could get up and running right this moment with your smartphone, a WiFi or 4G signal, and a Twitter account. But for best results, it’s a good idea to do some planning and strategizing before you start broadcasting.
Choosing a theme, preparing some talking points and questions, and embracing creativity are just a few concepts to keep in mind as you prepare to use Periscope. Find things to talk about that your prospective customers can relate to. Speak to their pain points, and discuss ways that you can solve their problems without being too salesy. It’s important that the potential customers who watch your scope feel that they can like and trust you.
Why Should You Care about Marketing on Periscope?
As society becomes ever more focused on instant gratification, people become less patient while they search for information. Younger shoppers in particular are partial to videos versus written text. Periscope’s live feed video makes it easy to connect with people who need what you are selling, whether they are across town or on the other side of the world. There is no more efficient way to share your message with people who are searching for your product or service.
If your business is ready to embrace the newest, most powerful social media marketing tool available, then it’s time to develop a winning Periscope plan. Chances are that some of your competitors have already discovered Periscope, so you don’t have any time to waste. We can help you get up to speed and start streaming videos to eager viewers who are looking for a company like yours to solve their problems.
Call MarketBlazer, Inc. at 770-893-2443, or connect online so that we can talk about your company’s plan to harness the power of Periscope to market your local business.