Benefits of Hiring a Certified StoryBrand Guide | Ray L. Perry

Tell your Story by focusing on your Ideal Customer as the Hero: Learn how a Certified StoryBrand Guide can Help!

The 1950's classic, Annie Get Your Gun, is famous for the lyrics, "Anything you can do, I can do better." Unfortunately, when it comes to marketing, this simply isn't true for many businesses. Far too many businesses create marketing materials that don't tell a story. Instead, they choose to use trial and error tactics that make their own businesses the heroes of their marketing messages and thus unintentionally take the focus away from the customer.

The importance of storytelling cannot be overstated. In fact, it is emphasized in the proven marketing approach of StoryBrand. Just as a novelist weaves together a tale that captivates and engages its audience, so too must businesses learn how to connect with their customers. Instead of spending time and money on marketing training sessions, where you might learn that "you can't do it better than an expert," you can instead choose to invest wisely in a Certified StoryBrand Guide. Through a consultation that is designed to get at the heart of both your business and customer needs, your carefully selected Certified StoryBrand Guide will strategically craft your business's StoryBrand BrandScript. As you will come to learn in the following post, this script will become your go-to as you create valuable content that effectively connects with your intended audience, so that you can improve engagement while simultaneously increasing sales.

Understanding the Certified StoryBrand Guide Process

People make purchases when there is a story to tell. To some, this might seem like a bold statement, to others, such as a Certified StoryBrand Guide, this is the simple truth of powerful marketing. Just as a novelist creates a captivating page-turner, so too must businesses develop their own stories that will resonate strongly with existing and potential customers. The challenge is to make the customer (yes, the person or business who you might never have met) the hero of your businesses story.

The question is, "how?"
With the help of a Certified StoryBrand Guide, you can uncover the following key story building pieces of information:

• Discover what drives your customers.
• Learn how to make your customers the heroes that your business needs to thrive.
• Keep the story about your customer with the underlying tale (or lesson) about how you can help.
• Avoid the all too common and costly trial-and-error approach to marketing.

Through these insights, you and your carefully selected Certified StoryBrand Guide can create a fully developed StoryBrand BrandScript that will simultaneously become the plot, the protagonist, and the entire cast of characters for your marketing materials. Next, you will be able to leverage a strategic marketing plan that is designed to reach your customers on their preferred networks, platforms, and communication media. Finally, these highly targeted and effective methods will help to consistently increase sales throughout the year.

The moral of the story is simple, you can have the best product or service in the world, but if you don't tell the right story, then you will never reach your business potential and will forever be stuck playing second fiddle to your competitors. One of the easiest and most effective ways to solve this challenge is to hire a Certified StoryBrand Guide to help you navigate the digital marketing world where your biggest competitor might just be across the ocean, rather than down the street.

The Benefits of Using StoryBrand to Complete a Wireframe for Your Website

In the current digital age, an outdated and ineffective website is the downfall of many businesses. Customers are no longer waiting in your local town. In fact, your largest customer base might be outside of your state or even country. As such, your website is often the first place that new customers turn to when they are trying to learn more about your products or services.

When the majority of customers spend hours searching the Internet each day, you want to ensure that your first impression (i.e. your website) is positive. This means that your website needs to remain modern, stay relevant, and effectively communicate your story if you want to engage with your intended audience and eventually increase your sales. While you might already know the latter factors, the challenge that awaits is developing the architecture needed to effectively create the building blocks for their success. Fortunately, a Certified StoryBrand Guide can help you to wireframe your website and thus create the story needed for business success.

Closely work with a Certified StoryBrand Guide to understand what your customers need. This step is incredibly important. If you can't intimately understand what your customers need, then you can't create a story that makes them a hero and thus establishes an emotional connection.

Develop a StoryBrand BrandScript to identify your key website elements. Your website's key elements will be those factors that help you successfully engage with your intended audience. The BrandScript will help you use these elements so that you can successfully engage with your customers by establishing an environment of mutual trust. Remember that people are more likely to make purchases when they can place themselves in the center of the story being told. Through the BrandScript, your website will help to make the customer the hero, while you remain the loyal steed that takes them to their "fairytale ending."

Create a layout with the website elements that will increase sales and customer engagement. For most businesses, the goal of a website is to engage with customers, so that sales can increase on a continual basis. However, it is important to note that your business goals might be different. 

Once again, this is where the expertise of a Certified StoryBrand Guide comes into play. By helping you to first identify your website goals, your Guide can then direct you in the selection of the following types of elements:

• A logo
• An order button
• Pictures
• Social sharing buttons
• Text boxes and
• Headers and titles

Receive the framework needed to create a modern, relevant, and distraction-free website. This last step is the bread and butter of the wireframing process. In other words, once your Certified StoryBrand Guide has completed your wireframe, you will have the tool that you need to build a website that positively resonates with your current and future customers.

Develop multiple wireframes to determine what layout will draw the most user attention. Remember that the time a user spends on a page has a direct correlation to conversion rates and future sales. Just as you might run an A / B split test on a broadcast email (more on this later), you might also choose to test your websites. Unfortunately, building and testing a complete website takes time and money that most businesses don't have to spend. The silver lining is that wireframes help you to test the effectiveness of your site before you even reach the development stage.

Once you have completed the wireframing process, the benefits will speak for themselves. But, just in case you need a little bit of clarification, they can be summed up in the following six critical factors:

• Clear Visualization: Just as an athlete must visualize the upcoming match or an actor must visualize a scene, so too must you visualize your successful new website. A wireframe has the unique ability to provide a clear visualization path to website success. It allows you to take something abstract and turn it into a tangible, distraction-free entity.
• Interface Clarifications: Unless you are a web designer by trade, you probably won't understand the majority of the jargon used during the brainstorming, creative, and design portions of a typical website rebuild. For example, do you know what a "breadcrumb" is, or when to use a "news feed" or a "dynamic slideshow?" The beauty of a wireframe is that it avoids the confusing jargon and instead chooses to offer clear communication from your Certified StoryBrand Guide. This communication will help you to completely understand how each feature will function, where it will appear, and how useful it will be to your end users, i.e. your current and future consumers.
• Usability Is a Priority: The ability to make usability a requirement from the first design to the final product is arguably the best benefit of a wireframe. By pushing usability to the forefront of design, you can ensure that everyone involved in the website redesign is looking objectively at the website from a final user's perspective. From the naming of links to the navigation placement, this focus on usability will be greatly beneficial to the success of the website. After all, if your customers can't easily use your website, then they will just as easily ignore your story and head over to your competitor's site.
• Create an Iterative Design Process: Wireframing ensures that design elements are tackled one at a time, rather in the typical "all at once fashion" that is so prevalent amongst non-StoryBrand developers. Instead of sacrificing the creative aspects for the functionality, or vice versa, a wireframe allows you to give your feedback early on in the process. It also ensures that you are sticking to your StoryBrand BrandScript in all elements of the redesign. Remember that your StoryBrand BrandScript provides the key for connecting with your customers, building trust, and inevitably increasing sales.
• Maximize Efforts While Saving Time: There is an old phrase that states, "time is money." With this in mind, a Certified StoryBrand Guide uses a wireframe to save you time and, subsequently, money. Content creation is made easier when there is a clear blueprint; just as development is streamlined when the agreed-upon blueprint is given as a roadmap to the web developers. Through open, honest, and clear communications, the wireframing process helps to avoid costly misunderstandings that lead to delayed projects and unsuccessful websites. Above all, it saves you time and money as you seek to share your carefully crafted story with your current and future customers.
• Develop the Right Content From Day One: A wireframe has the unique ability to help you arrange every component of your site so that it is as effective as it is aesthetically pleasing. From the optimal font size to the type of headers, the placement of the text icons to the number of linked buttons, the best formatting scheme will help you to stick to your StoryBrand BrandScript. Remember that when you stick to your StoryBrand BrandScript, you will be able to more readily maximize your new site's ability to engage and convert visitors into a loyal customer base.

Once you have finished the wireframe process, built your new website, and enjoyed the benefits that the StoryBrand process delivered, it will be time for you to focus on other marketing tactics. Namely, you will need to begin to think about how your Certified StoryBrand Guide can help you to leverage your new website in the distribution and publication of lead-generating PDFs.

Lead Generating PDFs Are More Effective With the Help of StoryBrand

While it is true that you will have more chances to sell your services and products if you have a large mailing list, the following is also true: Very few people want to give out their email addresses to "random" companies. In other words, most people don't want to receive "just another sales email." However, the catch 22 is that you can't grow your business if you aren't reaching a large enough audience. Fortunately, your Certified StoryBrand Guide is once again here to not only help, but to also deliver benefits that you wouldn't find from other marketing services.

A Certified StoryBrand Guide can leverage proven methods to help you speak to the topics, challenges, goals, and ideas that your customers actually want and need to learn more about. In fact, the StoryBrand method is designed to help you create empathy, establish a trusted connection, and learn how you can resolve the issues or problems that your customers face on a daily, weekly, monthly, or even yearly basis. The result of your Guide's hard work is a StoryBrand BrandScript that delivers the lead generating PDF structure needed to deliver the "fairytale ending" that your customers desire.

The benefits of this proven methodology include the ability to:

Achieving the above benefits is made easier when you put your trust in the expertise of a Certified StoryBrand Guide. Let the expert craft a PDF that uses the right voice for your business, identifies and assigns the single most valuable idea for the PDF, and creates a unique StoryBrand BrandScript that will keep your future customers engaged and ready to connect.

Once people have signed up for the lead generating PDF, you need to work hard to keep them engaged and interested in your products or services. However, this can take valuable time away from the tasks that you would typically complete, which is why it is important to work with a Certified StoryBrand Guide to develop an email autoresponder.

Email autoresponders keep prospective customers engaged

The challenge that many businesses face is their inability to create an engaging email that customers actually want to open. The reason for this challenge is simple: Those businesses haven't asked a Certified StoryBrand Guide to help them create a BrandScript. This means that companies who aren't seeing positive results from their email autoresponders are often using the wrong messages. Instead of pushing out emails with the wrong voice or content, you can instead leverage the expertise of a Certified StoryBrand Guide to take your current and future customers on an emotional journey that helps them to see your product or service as the ideal "fairytale ending."

A few of the benefits of email autoresponders include:

The moral of the story is simple, through the right tactics you can use email autoresponders to effectively engage with your leads, provide valuable solutions, build trust, and convert those leads into loyal customers. Once you have successfully crafted your email autoresponders, it will be time to turn your attention to the benefits of broadcast emails.

Enjoying the Benefits of Broadcast Emails Thanks to StoryBrand

The average professional spends over four hours reading emails each day. Adding another sales email to the mix often delivers the same reaction that a youngster has toward eating collard greens. The lesson here is simple: You don't want your sales emails to be redirected straight to the trash.

How do you avoid the trash? How do you get your emails read? You hire a Certified StoryBrand Guide to leverage the power of effective storytelling. Through these storytelling tactics, you can create broadcast emails that are designed to complement your autoresponder efforts.

The broadcast emails might be designed to achieve the following goals:

• Spread the word about an upcoming promotion.
• Increase blog post, press release, white paper, case study, or article traffic.
• Let prospective or existing customers know about an upcoming service or product launch.
• Solidify the connection between your business and your customers.

While the above goals are important, they don't show how to avoid the fate that so many sales emails suffer on a daily basis. In other words, the only way to be more successful with your broadcast email marketing efforts is to leverage the power of StoryBrand by telling a great story. Once again, this is where the creation of a detailed StoryBrand BrandScript comes into play.

By following the StoryBrand BrandScript, your broadcast emails can deliver the following benefits:

• Reach your customers on an emotional level to build trust.
• Focus on what actually matters, rather than accidentally focusing on what you think matters.
• Create an environment where the customer remains the hero of the story.
• Improve engagement levels.
• Compel your customers to take action.
• Increase sales via higher open ratings and improved conversions.
• Receive intuitive analysis to further improve existing broadcast emails.

With the help of a Certified StoryBrand Guide, you can not only discover the benefits of a broadcast email, but you can learn how to replicate its success for future use within different areas of your sales funnel. The Guide will not only write a subject header that is compelling, but it will also ensure that the message inside lives up to the hype. In other words, through proven StoryBrand tactics, your emails will not only be opened, but they will be flagged as important messages. The moral of the story is simple: If you want to drive sales, then you need to hire a Certified StoryBrand Guide to create engaging broadcast emails that complement your email autoresponder, lead generating PDF, and wireframe marketing efforts.

Enjoy the Benefits of Hiring a Certified StoryBrand Guide

Throughout this post, you have come to learn about the benefits of leveraging StoryBrand tactics to create a new website, lead generating PDF(s), as well as autoresponder and broadcast emails. Now, all that is left for you to do is to hire a Certified StoryBrand Guide to help you achieve these results. With the help of your carefully selected Guide, your business can enjoy success like it has never known before.

How is this level of success achieved? When businesses are able to connect with their customers on an emotional level, they are able to establish trust and build the foundation needed for a thriving relationship. In the words of the famous duet in Annie Get Your Gun, "I can do anything better than you," represent the mantra that you should be thinking to yourself about your competitors. With the help of a Certified StoryBrand Guide, you can live up to this mantra. All it takes is a simple consultation.

The consultation is designed by your Certified StoryBrand Guide to gain an intimate understanding of your business, as well as your customer base. Through the information gained during the consultation, your Guide will then create your company's unique StoryBrand BrandScript. As mentioned throughout this post, the StoryBrand BrandScript will become your go-to script for creating powerful marketing materials that connect with your customers on an emotional level by sharing the right type of story with them.

If you want to create a successful business, learn how to engage more effectively with your customers, and increase sales through powerful marketing, then you need to place your trust in a Certified StoryBrand Guide. This marketing expert will enhance every piece of your content marketing materials, so that you can communicate clearly, effectively, and simply with your intended audience. Remember, when your customers are the heroes of the story, they are more likely to use your products or services to find or purchase their "fairytale ending."