This is an interesting business perspective. New business owners might want to check this out. It talks about what customers care most about. They admire progress and look for companies displaying it. This explains that and how to attract customers. You need to be able to if your business is going to get off the ground. Customers are everything.
Key Takeaways:
- Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care about any products.
- As Growth Marketers and Product Builders, it’s our job to make sure customers understand how our product will change them for the better.
- Customers actually don’t buy your product. They aspire to be more awesome, and they believe your product will help them get there. They buy the vision of themselves being more awesome.
“As Growth Marketers and Product Builders, it’s our job to make sure customers understand how our product will change them for the better.”
https://blog.kissmetrics.com/customers-dont-care-about-your-product/
