You should not base your content marketing strategy on visitors alone. There are other things to consider. You cannot just say you are running a good campaign. You have to prove it as well. The most obvious place to look is your Return on Investment (ROI). ROI is a very complicated value that has many different variables.
Key Takeaways:
- An incoming visitor gets to see your brand fully—not just a blip or a mention of it—which means you’ll earn a higher reputation with that individual. Repeated enough times, the mere exposure effect starts to set in, whereby visitors feel a preference for something simply because it’s familiar.
- Every new visitor represents some degree of potential for conversion. For example, if your average conversion rate is 5 percent, each new visitor you receive represents 1/20th of a transaction.
- You should also count each new visitor as a potential long-term follower who could become loyal to your brand – some percentage of them will. There are many benefits to this, including increased opportunities for conversion and the possibility for brand evangelism.
“You can use Google Analytics or a similar platform to dig into specifics and get a more accurate picture, but that also takes considerably more time and effort.”
