Every smart marketer know that adding social proof can increase your conversion rate. That’s why big brands like Amazon, WordPress, MailChimp, and just about every other company uses social proof on their site. What is social proof? How you can use social proof in your business? By definition, social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Marketers use social proof as a tactic for easing the minds of worried customers and increasing conversions.
Key Takeaways:
- Whether online or offline, each advertisement, each branded label, each piece of sponsored content just blends into our surroundings.
- This information overload, along with our mobile lifestyle and waning attention spans, makes achieving consumer awareness increasingly difficult for businesses.
- This puts businesses in a predicament. They need to sell to customers, but customers don’t want to be sold to–or at least not so overtly.
“The skyrocketing success and subsequent closure of ad blocker Peace after just two days in the App Store perfectly encompasses this challenge.”
https://blog.kissmetrics.com/turning-social-proof-into-sales/
