With as many problems as we are all faced with in our work and life, it seems as if there is never enough time to solve each one without dealing with some adversity along the way. Problems keep mounting so fast that we find ourselves taking short-cuts to temporarily alleviate the tension points – so we can move onto the next problem. In the process, we fail to solve the core of each problem we are dealt; thus we continuously get caught in the trap of a never-ending cycle that makes it difficult to find any real resolutions. Sound familiar?
Key Takeaways:
- You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen.
- Then one day you conclude that sales aren’t what you had hoped. That sometimes when you recommend work your proposals go nowhere.
- your job as a marketer is to understand the problems people are trying to solve and match your solutions to those very specific problems.
“You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen.”
