Search Engine Optimization has become key to marketing today. So how does it fit into your marketing strategy? Columnist Trond Lyngbo says that the best way to go about it is to view SEO as reinforcement for the content team. SEO and content teams must work together early on, because getting this synergy right can mean the difference between huge business success and an abysmal failure.
Key Takeaways:
- In the SEO universe we live in today, getting this synergy right can mean the difference between exponential business success and miserable failure.
- SEO and effective content marketing is more than just crafting articles and other forms of online content around high-volume keywords that will drive a lot of traffic.
- Keyword analysis should be used as a way to study and better understand your customers. The goal should be to know them on an individual level.
“”Keyword analysis should be used as a way to study and better understand your customers.””
