Not every marketing channel is going to work for every business. You don’t have enough time to dedicate to management and optimization. Larger brands want (and have the budget) to be visible on every channel. Smaller companies with limited staff doing their own marketing, advertising simply don’t have the time to manage and optimize several channels. Not every audience wants or needs the same products. The cost varies between channels. Online advertising is the key, But experiment because not everyone follows through.
Key Takeaways:
- I’m heavily involved in the influencer marketing space, and recently wrote why you need to take advantage of it and how to do it successfully.
- Not every marketing channel is going to work for every business, and just because one company experiences a massive ROI doesn’t mean that another company is going to experience a comparable return.
- All of them require constant monitoring and optimization. Most large brands either have a large online marketing team in-house or they hire a digital agency.
“Not every marketing channel is going to work for every business, and just because one company experiences a massive ROI doesn’t mean that another company is going to experience a comparable return.”
