As a business owner it’s important to know which social media platform is the most beneficial for your time and resources. Snapchat is the best for companies targeting millennials. Business targeting an older market can count on facebook as a reliable platform. Instagram is useful if you have the right pictures and videos to lure business using it and Pinterest caters to female customers.
Key Takeaways:
- Most startups have two major challenges: limited cash flow and very limited manpower.
- It requires homework upfront, but due diligence can save you hours in costs and eliminate unnecessary roles for your team if your focus is only on the platforms giving you a direct ROI.
- If your products include fashion, art, home decor, food, or anything that you create beautiful images of, Pinterest should be your go-to destination to drive targeted traffic to your site.
“60% of snapchat users in the U.S. are under the age of 24 and with more than 100 million users consuming 30 minutes of content every day, it’s a goldmine for businesses targeting millennials.”
