Super Bowl is one of the most important time of the year. With 16.9 million tweets, last year’s Super Bowl. Getting celebrities and brands on a platform for advertisement and fame. This year Twitter’s relationship with football went a step further. It’s becoming harder and harder for advertisers to reach that millennial-age consumer in particular with a whopping 70% of the viewers of games on Twitter this year were under the age of 35. Don’t expect brands to just include a hashtag in their ads. We’re beyond just running hashtags in commercials. Marketers should be advised to be spontaneous .
