The rise of what we cal the digital era has changed everything about the ways in which companies deal with their customers. More and more businesses have begun to focus their promo efforts on new and innovative content marketing strategies and this is mainly because it now takes more and more effort to turn regular browsers into loyal customers.
Key Takeaways:
- Simply put, content marketing is a strategic marketing approach that sees businesses create and distribute valuable content in order to attract a clearly defined audience.
- Rather than shamelessly pitching goods and services with ordinary sales copy, content marketing enables you to deliver information that enhances consumer knowledge.
- By establishing your business as a consistent source or relevant and valuable industry information, content marketing strategies are designed to help you create an intelligent consumer base that will ultimately reward your hard work with their loyalty and business.
“The web is now awash with dime-a-dozen promotions, and it takes a lot more than an eye-catching graphic or great deal to convert ordinary web users into loyal customers.”
https://smallbiztrends.com/2017/01/what-is-content-marketing.html
