Top Questions App Marketers Should Ask to Evaluate Advertising/Media Providers

IAB has created a web marketing forum where like-minded individuals can come together and share and take ideas from each other on how to better market their products. The forum can serve as a brainstorming session for buyers and a lesson-learned forum on what works and what does not in an increasingly competitive and lucrative area of business.

Key Takeaways:

“As an emerging marketing discipline, app marketers experiment with different providers, target audiences, and creatives, testing new ideas for their campaigns.”