Twitter can play an important role in your business strategy. It’s a good source of free marketing, and your competition is probably using it already. An effective Twitter marketing strategy begins with researching your competitors and keeping up-to-date on best practices. Use compelling images and a relevant handle to help make your brand stand out in a crowded field. The content you create on Twitter should add value and be capable of initiating conversation. Also remember to engage with your audience (i.e., respond to comments, tag their posts). Finally, you have to find a way to measure your results to see what’s working.If used correctly, Twitter can and will increase sales for your business.
Key Takeaways:
- In order for a business to increase its online reach, it has to consider social media and one particular platform is twitter.
- Twitter can serve several purposes because it is not only a place to grow an in-bound marketing plan, but also where customers can be reached.
- To succeed on twitter as a business, the business has to stand out but defining what it means to stand out is a whole new ball game.
“The average Twitter user follows five businesses, and 80% of all Twitter users have mentioned a brand in a Tweet.”
Read more: https://blog.hubspot.com/marketing/twitter-for-business
