If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority. B2B companies that blogged 11+ times per month had almost 3X the traffic. Content marketing is challenging but effective. Only a few companies have rated themselves sophisticated, and they are only in the first few steps. marketing charts revealed that 45% of marketers believe that content marketing is one of the most effective lead generation channels today.
The Top B2B Content Marketing Trends to Watch This Year [Infographic]
