Being a good story teller can help you in life. It can entertain but that’s not all. It can make you money. People do this professionally in many fields so knowing how is definitely a plus. This talks about how to do it well so your business can be more successful.
Key Takeaways:
- A story is a collection of words, pictures, or actions that unfold in a compelling way. Stories come in many colors and themes.
- The idea of putting the same mark on every sign, package, or truck is not the same as revealing a story that builds on itself and is engaging over time.
- Once you understand what your brand story must communicate, then the tone must be set.
“The first step in creating a story is understanding your company’s DNA. A great way of determining that is to look at your customers and answer the most important question that they will ask: What’s in it for me?”
