As Snapchat began to grow a lot of other brands came onto the video scene. Brands are now using live video to build a bigger, stronger presence to reach an audience. By late 2017 video is projected to make up more than 70% of all traffic on the Internet. If you do video make it personal. You can show what you are doing while doing it and telling about it.
Key Takeaways:
- Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers. Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.
- The video focuses on objects, backgrounds, or scenery while you narrate. In some videos, I’ve seen marketers record in “first person” while they travel.
- Videos should stay personal because that’s how you’re going to make a personal connection and build your brand.
“2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016.”
