Have you ever seen a red and white soup can and instantly knew that it was Campbell’s? Packaging impacts consumer relations with certain impressions; after all, first impressions are important! From Tiffany and Co’s signature blue boxes to bear-shaped honey bottles, you can see how aesthetics truly affect the opinions of consumers.
Key Takeaways:
- Even in the age of social media, product packing and “shelf-presence” is still important for brands to get (and remain) in the consumer consciousness.
- The Kikkoman soy sauce bottle is a stylish staple at restaurants, and despite its sleek, modern appearance, the teardrop design has remained completely unchanged for over 60 years.
- Love it or hate it, LaCroix’s kaleidoscopic design certainly stands out in a sea of otherwise minimal seltzer containers. With its jazzy font and vibrant splashes of color, you’d be forgiven if you thought this sparkling water brand hadn’t changed their logo since the 1990s.
“The colors, textures, fonts, and compositions on the products we buy can really change how we feel, taste, and experience a brand.”
https://blog.hubspot.com/marketing/iconic-packaging-designs-stories
