There have never been more ways to increase your marketing output in today’s world. The key to becoming a better marketer in a time when competition is fierce is to be more efficient. This means doing less and producing more. One way of accomplishing this is to rely on automation, which will dramatically increase results over time. Only after you have a streamlined automation system in place should you consider adding good people to your team.
Key Takeaways:
- The more engagement (as in repins, clicks and likes) something gets, the more impressions (reach) it gets too.
- When applied to digital marketing, it’s clear that certain activities can give you outsized returns.
- The solution isn’t more ads, but better ones. Through personalization and automation.
“Analyzing your top performing content updates on Facebook for example will show the same correlation between the posts with highest Engagement, also have the highest Reach.”
https://blog.kissmetrics.com/lazy-marketers-guide-to-customer-acquisition/
